From the lab

Notes on attention, and the UX of vision.

How to Get a Heatmap Without Installing Any Tracking Code

Staging site, no access, GDPR, or a client who says no: why you can't always install a heatmap script, where the classic workarounds break, and how to get attention data from a URL or screenshot.

Read article→

RESEARCH METHODS8 min

Eye Tracking Costs $5,000–$40,000 Per Study. Here's What the $0 Alternative Actually Gets You

The real cost breakdown of a lab eye-tracking study — hardware, panel, analyst, 4–8 weeks — what predictive models replicate for free, and when the lab is still worth every dollar.

Read→

COMPARISONS9 min

The 7 Best AI Attention Heatmap Tools in 2026 (Honest Comparison)

Heatpoints, Attention Insight, Brainsight, EyeQuant, expoze.io, Feng-GUI and VisualEyes compared honestly — prices, free plans, white-label, APIs, and where our own tool loses.

Read→

RESEARCH METHODS8 min

Eye Tracking vs AI Heatmaps: Which Should You Use?

Eye tracking costs $15K+ per study. AI heatmaps are free and instant. Here's when each method wins — and how to combine them for the best results.

Read→

PRODUCT6 min

Test Attention Where Designs Are Born: Heatpoints for Figma

Select a frame, get a predicted heatmap and four scores in seconds — attention data inside Figma, before a line of code exists.

Read→

PRODUCT6 min

A Live Attention Heatmap on Any Page You're Browsing

Server scans can't see behind logins, carts, or staging. The Chrome extension captures your browser — with a live overlay as you scroll.

Read→

DESIGN SCIENCE8 min

Visual Hierarchy: The Science of What Gets Seen First

In 50 milliseconds, users decide what to look at — and what to ignore. Visual hierarchy is the invisible structure that controls that decision.

Read→

CONVERSION7 min

Where to Place Your CTA: A Data-Driven Guide

Most teams place CTAs by convention. But more views doesn't mean more clicks. How to use attention data to find the position that converts.

Read→

DESIGN STRATEGY6 min

Above the Fold in 2026: Does It Still Matter?

The fold isn't dead — but the way most teams think about it is. What actually belongs in the first screen, and what doesn't.

Read→

UX RESEARCH7 min

How to Read a Heatmap (And Actually Act on It)

The map itself isn't the insight — knowing how to read one is. The skill that turns colors into conversions.

Read→

UX RESEARCH7 min

F-Pattern vs Z-Pattern: How Users Actually Scan Your Page

Two scanning patterns dominate UX literature — and most designers apply the wrong one to the wrong page.

Read→

UX RESEARCH6 min

What Is the Scroll Journey?

The invisible path a user takes through your page. Understanding it changes how you design, write, and optimize everything.

Read→

DON'T JUST READ ABOUT IT

Get your page's attention score /100

Free, instant, no account needed.

Score my page →