Skip to content

Heatpoints press information and product facts

Heatpoints helps designers and marketers review predicted visual attention on images and websites. These are the capabilities available today and the sources behind the method.

A short product description

Heatpoints analyses an image with UNISAL and displays a predicted attention heatmap. The web tools support image review and variant comparison. A Chrome extension adds an overlay to the visible page and updates after scrolling or resizing.

Initial free access has limits. Chrome asks for email verification after initial scans. Pro is coming soon. The Figma plugin is not available; users can export frames as images instead.

Claims to use accurately

The output is a prediction, not recorded eye tracking or visitor analytics. It does not establish conversion rates, an order of fixations or what a person understood. Captures and uploads are processed on the server.

The published dataset contains 93 successful historical page analyses. Its dominant-zone statistic concerns a three-by-three image grid, not detected hero boundaries. Cite the method and limitations with the figures.

References: Science and metrics · Study and downloadable data

Brand and product assets

The example image is a fictional design, not a customer endorsement. Its heatmap was computed with UNISAL. Keep that distinction in captions when reusing the demonstration.

References: Heatpoints logo · Product preview · Demonstration input · Computed demonstration overlay